The second wave of China’s emerging consumer automotive market will demand more design-driven vehicles, said world-leading design experts at the country’s first international automotive design convention.

Delegates at the Interior Motives China Conference 2007 in Shanghai last week, heard that the country’s fledgling automotive market not only has different design requirements, but is growing in a different way to western markets. China had no private car sales before 2001 and consumer expectations are not based on traditions found in the more established Western car markets.