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Tuesday, 21 August 2007 |
Bridgestone’s focus on quality keeps it at the forefront of technology.
• With a mission to “serve society with superior quality”, Bridgestone constantly strives for technologies that will help develop tyres with higher added value.
• Tyre innovation and technology is supported by a wide ranging research programme in 4 major R&D centres and 10 proving grounds around the world.
• R&D funding exceeded $670 million in 2005.
Bridgestone’s long-term commitment to motorsport helps it produce premium high-performance tyres.
• Development programmes for high-performance tyres are boosted by the depth of data generated from Bridgestone’s worldwide motorsport involvement.
• Success in Formula One, Indy car, MotoGP and Motocross gives Bridgestone a strong platform for developing road tyres with high performance, safety and durability.
Bridgestone has developed special technologies to enhance vehicle safety
• Safety is Bridgestone’s prime concern. Around 20% of the world’s vehicles drive on Bridgestone tyres, giving the company a responsibility to take a leading role in the development and promotion of road safety.
• Bridgestone is a world leader in run-flat tyre technology, a system that enables a vehicle to continue running at a specific speed for a specified distance after a sudden loss of air pressure.
• For winter tyres, a unique rubber compound technology provides superior grip on frozen surfaces by absorbing and clearing the water film caused by tyre friction on ice.
• Bridgestone’s tyre-pressure monitoring technology enhances driver and passenger safety by constantly monitoring tyre pressure.
Bridgestone is a leader in technology for non-tyre rubber products and diversified applications
• Bridgestone operates separate divisions for non-tyre rubber products and applications, representing around 20% of group turnover.
• It has many leading technologies and market positions – from conveyer belts, marine products, foams and sports equipment to adhesive films, liquid-powder displays and in-wheel motor drive systems.
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