The Interior Motives award for Best Use of Ambient Lighting has been won by Ismail Ovacik from the Umeå Institute of Design in Sweden. The design concept, called 'flo', based on the Toyota RAV4, features an elegant interior space inspired by modern
architecture and the fluid-like behaviour of ribbons.

Ovacik's design brings the safety and comfort of modern city interiors to the SUV format and features a transparent roof that can project custom graphics to simulate a variety of environments. During bad weather the touch-operated roof can project the

image of a sunny sky or even project a customisable 'digital curtain' that can be virtually opened by dragging a hand across the roof surface. Runner up for the award, Edward Stubbs from Coventry University, UK, explored how a vehicle could be designed for the  'forgotten urban youth' with his bold 'Rebel'concept. The Rebel is a customisable youth car inspired by internet and gaming
culture and is described by Stubbs as 'myspace on wheels'. Stubb's vehicle features customisable OLED interior panels that can be decorated with downloadable wallpapers, a concept that Stubbs refers to as 'digital skinning'.

Second runner up is Ho Young Kihl from Hongik University with his imaginative IPSE concept. The IPSE is a compact city vehicle that features an imaginative transparent display system that can create virtual environments inside the car based upon its
surroundings. The transparent display system tracks other vehicles on the road and can render them as virtual creatures and project them onto the inside window surfaces. In underwater mode, cars are projected as sharks and fish, while in wildlife mode, vehicles take on the form of wild horses, goats and other animals.

The Interior Motives Design Awards are open to design students from around the world and are judged by senior industrial designers from the world's leading carmakers and suppliers.

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For all media enquiries please contact:

Shashank Deshmukh
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High resolution images from this event and its entries are available to download from:

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The award for Best Conceptual Exterior has been won by Matus Prochaczka from the Slovak Technical University, Slovakia. Prochaczka's concept vehicle called the Mag is a three wheeled city car that uses magnetic repulsion between the road and chassis to make the vehicle feel up to fifty percent lighter. The smooth contours of the car's body and interior along with it's giant discentral rear wheel gives the vehicle a striking insect-like appearance.

The dashboard and seating of the Mag is made from '3mesh', a layered polyester spacer fabric with cross-links that define the hardness and spring characteristics of the material. This enables the seats to form naturally around the passenger's bodies, providing a comfortable ride for a range of body shapes and sizes.

Runner-up Mark Neil Johnson from Hochshule Pforzheim, Germany, designed a futuristic concept vehicle inspired by the anime (Japanese animation) epic, Akira. Johnson's vehicle interior resembles a two seat bike with sharp layers of defined shapes that give it a modern, industrial look. When not being used for travel, the vehicle enables users to race in a virtual city resembling Tokyo, through an advanced multiplayer game that is projected into the cockpit.

Second runner up, Alexander Ksoll, from the Umeå Institute of Design, Sweden reimagined the design of a recycling truck. Based on a Volvo truck, Ksoll's design concept improves driver visibility by increasing the viewing angle of the driver from
the an elevated position. The truck also features an elegant central rotating drum that interfaces with bins and stores waste automatically with minimal interaction from the driver.

The Interior Motives Design Awards are open to design students from around the world and are judged by senior industrial designers from the world's leading carmakers and suppliers.

Contact

For all media enquiries please contact:

Shashank Deshmukh
Market Engineering
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Tel: +44 (0) 1295 277 050
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Photographs 

High resolution images from this event and its entries are available to download from:

www.m-eng.com/ftp/IMDA  

Julien Cueff from the Royal College of Art, UK has been awarded the Interior Motives award for Best Conceptual Interior. Cueff's 'Phemton' concept vehicle features sleek removable seats and wall panels that transform into stylish home furniture and a
high-end home entertainment system. Cueff was also awarded Interior Motives Student Designer of the Year for his concept.

The Phemton features non-symmetric components and materials that give the interior a futuristic, yet classic look. The driver and passenger's seats become individual lounge chairs when placed in the home and the rear seat becomes a comfortable sofa that complements the design of the other components of the system.

Pierre Sabas, also from the Royal College of Art was runner-up with his trio of vehicles aimed at the over fifty-five generation consisting of the iD, the AR.WAV and GENE concepts. The iD is a two-wheeled personal mobility vehicle that can be driven like a bike and reflects the image of the user, ensuring the vehicle projects the identity of the driver. The AR.WAV is a rugged electric vehicle with classic looks, designed for admiring countryside views. The interior resembles a country hut and the large windows allow users to view the full panorama of the countryside landscape. Sabas's GENE concept is a customisable private vehicle that enables a wide range of users such as youths, small families and couples to purchase interior components and create their own personalised arrangements.

Evan Mai, from the College for Creative Studies, USA, came second runner up with his 'Scion Zero', a zero impact urban mobility vehicle. The concept car is powered by a mid mounted electric motor and can clean itself by spraying internal water jets in a similar action to a household dishwasher. The car features waterproof internal materials and drainage holes in the footwells and the roof and seating is removable to increase internal space.

The Interior Motives Design Awards are open to design students from around the world and are judged by senior industrial designers from the world's leading carmakers and suppliers.

Contact

For all media enquiries please contact:

Shashank Deshmukh
Market Engineering
Email: \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel: +44 (0) 1295 277 050
Mob: +44 (0) 7814 569 464

Photographs 

High resolution images from this event and its entries are available to download from:

www.m-eng.com/ftp/IMDA  

The Interior Motives Award for Best Eco Design has been won by John McDougall from the College for Creative Studies, USA. McDougall's clever solar powered vehicle concept vehicle uses natural fibres and bio-composites to create a flexible vehicle that can 'fold' to save space when parking.

The compact vehicle is capable of storing cargo in the rear or optionally, can take additional seating for extra passengers. The solar panels that power the car are removable and can be used to power the home, reducing domestic energy costs. For shipping efficiency, the vehicle can stack, saving space in transit, ensuring minimal environmental impact along the product supply chain.
Alexander Ksoll, from the Umeå Institute of Design, Sweden, came runner up with his sleek Volvo truck concept that rotates part of its storage hold to automatically pick up and empty bins with minimal effort from the driver. The driver's cabin is slanted
downwards to improve visibility and reduce the risk of accidents.

Second runner up was Nikita Gutsalenko from the Ural State Academy of Architecture and Arts from the Russian Federation with her 'Convoy' zero impact urban mobility vehicle. The Convoy is a single seater electric delivery vehicle that has clean lines and robotic features. The car features hydrogen batteries and can park in a more compact position by shortening the distance between it's front and rear axles through a pivoting chassis.

The Interior Motives Design Awards are open to design students from around the world and are judged by senior industrial designers from the world's leading carmakers and suppliers.

Contact

For all media enquiries please contact:

Shashank Deshmukh
Market Engineering
Email: \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel: +44 (0) 1295 277 050
Mob: +44 (0) 7814 569 464

Photographs 

High resolution images from this event and its entries are available to download from:

www.m-eng.com/ftp/IMDA