The Interior Motives award for Best Use of Ambient Lighting has been won by Ismail Ovacik from the Umeå Institute of Design in Sweden. The design concept, called 'flo', based on the Toyota RAV4, features an elegant interior space inspired by modern
architecture and the fluid-like behaviour of ribbons.

Ovacik's design brings the safety and comfort of modern city interiors to the SUV format and features a transparent roof that can project custom graphics to simulate a variety of environments. During bad weather the touch-operated roof can project the

image of a sunny sky or even project a customisable 'digital curtain' that can be virtually opened by dragging a hand across the roof surface. Runner up for the award, Edward Stubbs from Coventry University, UK, explored how a vehicle could be designed for the  'forgotten urban youth' with his bold 'Rebel'concept. The Rebel is a customisable youth car inspired by internet and gaming
culture and is described by Stubbs as 'myspace on wheels'. Stubb's vehicle features customisable OLED interior panels that can be decorated with downloadable wallpapers, a concept that Stubbs refers to as 'digital skinning'.

Second runner up is Ho Young Kihl from Hongik University with his imaginative IPSE concept. The IPSE is a compact city vehicle that features an imaginative transparent display system that can create virtual environments inside the car based upon its
surroundings. The transparent display system tracks other vehicles on the road and can render them as virtual creatures and project them onto the inside window surfaces. In underwater mode, cars are projected as sharks and fish, while in wildlife mode, vehicles take on the form of wild horses, goats and other animals.

The Interior Motives Design Awards are open to design students from around the world and are judged by senior industrial designers from the world's leading carmakers and suppliers.

Contact

For all media enquiries please contact:

Shashank Deshmukh
Market Engineering
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Photographs 

High resolution images from this event and its entries are available to download from:

www.m-eng.com/ftp/IMDA