The Interior Motives Design Award for Best Personalisation has been won by Edward Stubbs from Coventry University, UK. Stubb's dynamic concept vehicle called the 'Rebel' features an interior concept inspired by Internet and urban culture. The vehicle interior consists of user-configurable panels that can be replaced with glass, OLEDs, computer displays and lighting panels. Unused panels can be stowed away for later use within the floor of the vehicle allowing fast customisation to suit different
environments.

Stubbs' design resembles an SUV which features front seats that can be flipped to allow the interior of the vehicle to be used as a place to meet friends. The Rebel is connected to the Internet and can be used to watch downloaded movies, instant messaging and multiplayer gaming.

Runner up for the award was Insun Hong from the Arts Centre College of Design, USA with his 'mia' concept micro minivan. The interior of the mia can be customised online with components such as glove compartments and dashboards that feature custom branding or decals. The rear seat positions can be fully adjusted along rails that run side by side enabling them to become either one complete seat or two separate chairs. The characteristic design features smooth lines with an emphasis on users personalising the branding and images on internal vehicle panels to express their creativity.

The second runner up for the award was Emmanuel Klissarov, from the Université De Montréal, France. Klissarov's concept vehicle is inspired by the “Hyphy movement”, a culture associated with San Francisco's hip hop movement in the Bay Area in the early 90s. The vehicle uses style cues from graffiti and features virtual graffiti panels that can be painted on with digital spray paint and saved. The wheels of the vehicle contain speakers while the outer skin of the vehicle is made from an electro-active membrane that responds to touch.

The Interior Motives Design Awards are open to design students from around the
world and are judged by senior industrial designers from the world􀀂s leading
carmakers and suppliers.

Contact

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Shashank Deshmukh
Market Engineering
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Photographs 

High resolution images from this event and its entries are available to download from:

www.m-eng.com/ftp/IMDA